The word, in the end, is the only system of encoding thoughts--the only
medium--that is not fungible, that refuses to dissolve in the devouring
torrent of electronic media (the richer tourists at Disney World wear
t-shirts printed with the names of famous designers, because designs
themselves can be bootlegged easily and with impunity. The only way to
make clothing that cannot be legally bootlegged is to print copyrighted
and trademarked words on it; once you have taken that step, the
clothing itself doesn't really matter, and so a t-shirt is as good as
anything else. T-shirts with expensive words on them are now the
insignia of the upper class. T-shirts with cheap words, or no words at
all, are for the commoners).
-- Neal Stephenson
"In the Beginning was the Command Line" (1999)
http://www.cryptonomicon.com/beginning.html