A Commonplace Book

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New York Magazine 8Young 9

 

Nietzsche's On Truth and Lies in an Extra-Moral Sense (1873) makes swift, excoriating work of language as a whole, but it exactly predicts the extravagant inanity of garbage language:
What, then, is truth? A mobile army of metaphors, metonyms, and anthropomorphisms -- in short, a sum of human relations which have been enhanced, transposed, and embellished poetically and rhetorically, and which after long use seem firm, canonical, and obligatory to a people: truths are illusions about which one has forgotten that this is what they are; metaphors which are worn out and without sensuous power; coins which have lost their pictures and now matter only as metal, no longer as coins.
He proposed (I'd argue) that we just give up on functional speech altogether -- drop the charade that our personal realities share a common language. Choosing to speak poetically (by which he meant intentionally calling things what they are not) was his ironic solution. Language is always a matter of intention. No two people could have less in common than when they are saying the same thing, one sincerely and one with snark. And so with every exchange, you have to acknowledge a reality where words like optionality and deliverable could be just as solid as blimp and pretzel. What happens if you ask a Megan or a Steph Korey or an Adam Neumann what they mean? I imagine a box with a series of false bottoms; you just keep falling deeper and deeper into gibberish. The meaningful threat of garbage language -- the reason it is not just annoying but malevolent -- is that it confirms delusion as an asset in the workplace.
-- Molly Young. Garbage Language Why do corporations speak the way they do?, New York Magazine (Feb. 20, 2020).
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