... in dealing with advertisers you must remember they are professional
liars. I don't mean this to offend. I mean it as a job description. An
advertiser's job is to convince you to do stuff you would not otherwise
do.
-- Maciej Cegłowski.
"Website Obesity"
Web Directions conference in Sydney (October 29, 2015)
http://idlewords.com/talks/website_obesity.htm