"Mythologies" is often an angry book, and what angered Barthes more than
anything was "common sense," which he identified as the philosophy of the
bourgeoisie, a mode of thought that systematically pretends that complex
things are simple, that puzzling things are obvious, that local things are
universal -- in short, that cultural fantasies shaped by all the dirty
contingencies of power and money and history are in fact just the natural
order of the universe. The critic's job, in Barthes's view, was not to
revel in these common-sensical myths but to expose them as fraudulent. The
critic had to side with history, not with culture. And history, Barthes
insisted, "is not a good bourgeois."
-- Sam Anderson. "How Roland Barthes Gave Us the TV Recap."
commenting on the 1957 book Mythologies by Roland Barthes.
New York Times, May 25, 2012