The movies have been so rank the last couple of years that when I see
people lining up to buy tickets I sometimes think that the movies aren't
drawing an audience--they're inheriting an audience. People just want to go
to a movie. They're stung repeatedly, yet their desire for a good movie--for
any movie--is so strong that all over the country they keep lining up.
"There's one God for all creation, but there must be a separate God for the
movies," a producer said. "How else can you explain their survival?" An
atmosphere of hope develops before a big picture's release, and even after
your friends tell you how bad it is, you can't quite believe it until you
see for yourself. The lines (and the grosses) tell us only that people are
going to the movies--not that they're having a good time. Financially, the
industry is healthy, so among the people at the top there seems to be
little recognition of what miserable shape movies are in. They think the
grosses are proof that people are happy with what they're getting, just as
TV executives think that the programs with the highest ratings are what TV
viewers want, rather than what they settle for. (A number of the new movie
executives come from TV.) These new executives don't necessarily see many
movies themselves, and they rarely go to a theatre.
-- Pauline Kael. "Why Are Movies So Bad? Or, The Numbers." New Yorker,
June 23, 1980.