Bruno's Laws
- Never Assume - Anything about anything or anyone.
     Typically, the user who says "I've looked in the catalog and
     you don't have the book" or the colleague who says "I've
     checked every conceivable source." Skepticism as process.
- Get Off Your Duff - Pointing has its place, Emily Post to
     the contrary, but the skilled librarian never simply points
     the user to a complex or "iffy" source. If there is any
     doubt that the user might run into problems, MOVE.
- Attempt to Answer the Original Question - During the
     reference interview, it often turns out that the question is
     reformulated. This is fine, but take care to respond to the
     question as asked. Example:
        Original question: "Where are the books on England?"
 Reformulated question: "Where can I find information on
     the Gunpowder Plot?"
 Somewhere, early into the interview if possible, indicate
     that if the user truly does wish to browse the stacks, many
     books on England can be found in the DA section on the fifth
     floor. In this way he/she perceives that the request for
     help has been fully heard.
- Never Take Anything Interesting to Read With You to the
     Desk - Not terribly interesting, anyway. If you're absorbed,
     with head lowered, you'll appear to be unapproachable.
- Make it a Practice to Follow up on Unresolved Questions -
     This applies to questions you feel could have been answered
     better, even if the user has long since left the building.
     For several reasons: Sometimes the user returns. The
     question, or one like it, will probably come up again. It's
     a good device for testing new sources ("I wish I'd known
     about this last week.") A back burner, for odd moments on
     rainy Tuesdays, is a fine device.
- Keep in Mind - You may have heard the question a thousand
     times, but it's the first time the user has ever asked it.
- Dress Comfortably.
- Avoid Library Jargon Like the Plague - If you tell
     someone to look under the main entry, the chances are good
     that he/she will find it -- and leave through it.
- Be Prepared to Drop all Conversations with Colleagues the
     Instant a User Shows Up - No one will be offended by this
     standard practice.
- Before Coming to the Desk, try to Take a Few Minutes for
     Mental Calisthenics - The desk shift should be approached
     for the fun and challenge that it is.
- Always Pass Along any Useful Information You Encounter
     in a Search.
- Be as concrete as possible when giving directions
     ("the second door on the white wall").
 -- Phil Smith
[Phillip A. Smith "Reference Librarian Extraordinaire"]