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American Economic Review 8Simon 9

 

In a world where attention is a major scarce resource, information may be an expensive luxury, for it may turn our attention from what is important to what is unimportant. We cannnot afford to attend to information simply because it is there.
-- Herbert Simon "Rationality as process and as a product of Thought," American Economic Review 68, no.2 (1978): 13. quoted in Scrolling Forward: Making Sense of Documents in the Digital Age by David M. Levy, 2001: p112.
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