The worst thing about it is that the very idea of Jurassic
Park, a place where eye-popping wonders are served up as a
megabuck attraction, seems an obvious yet pointless metaphor
for the commercialization of Steven Spielberg's empire. Since
Hammond's [Hammond is the film's visionary
entrepreneur/corporate mogul] toys and gizmos feature the same
logo that's being used to sell the movie (and its many tie-in
products), there's no way to separate Spielberg's 'satire' of
marketing from the marketing itself.
-- Owen Gleiberman, review of "Jurassic Park" (movie)
Entertainment Weekly (June 18, 1993)